Board Thread:Dark Souls II/@comment-5264386-20131018105419/@comment-5264386-20131108201201

Pre-order DLC Packs (9th November, 2013)
NamcoBandai has recently announced that when you pre-order Dark Souls II from selected retailers in Japan, such as Amazon, you'll recieve a free DLC pack, which includes one melee weapon and a mataching shield. However, no plans have been announced yet for North America, Europe or Australasia.

Source
http://www.examiner.com/article/dark-souls-2-pre-order-dlc-revealed-for-playstation-3-and-xbox-360