User blog comment:Pseudobread/Are these Project Beast screens from a new Souls game/@comment-16047389-20140502212215

It certainly looks like it uses the same engine.

It could be DLC, and they just want to keep it underwraps until it is done.

But if it is a new game based on the Souls series, I hope it's that new game that Miyazaki hinted at when he said he wasn't going to be the director for Dark Souls II.